Virgin Games VIP
Art Direction
Brand Identity
Visual Brand Development
Graphic Design
Package Design
Illustration
Creative Team
Orestes Economou - Art Direction
Jamie Smith - Senior Designer
At Virgin Games, we’re always exploring ways to look after our loyal members by creating a rewarding experience that you can become a part of.
With VIP you can enjoy our wide range of content including VIP Promotions, alongside our open to all Daily and Monthly Free Games, and a few more surprises along the way.
Concept
The place where anything goes
Play is in our DNA is Virgin Games’ brand identity. It’s born out of Virgin’s irreverent, fun-loving spirit and the human truth that we’re all hardwired to play, no matter how serious we have to be in certain aspects of our lives.
Translated simply to the Virgin Games brand, everything we deliver should be playful and fun, giving players that buzz they seek in their daily routine.
In addition for our most loyal members we wanted to create an exclusive space where ‘anything goes’.
An abstract world full of unexpected visuals, effortless and quirky.
Exclusive VIP creatives
The site offers a section available only to VIP members where they can access exclusive promotions. We wanted the creatives to stand out from everything else onsite, with a high level of production that reflects the VIP status.
Promotions page
Example of VIP promo creative next to other site wide promotions.
Creating a lifestyle
I had the idea to evolve Virgin VIP into a lifestyle brand.
As part of the process I wanted to create a signature scent that is instantly recognisable. Working closely with a premium London candle maker, specifically picking a scent to match the essence of the brand.
In addition, I worked closely with the marketing VIP gifting team and thoughtfully curated the items that were included in the gift boxes to reflect the brand aesthetic.
Custom card illustrations
Playing Cards designed exclusively for our VIP customers to be used both on digital creatives and printed as physical deck that was included in gifting boxes.
