Virgin Games Live Signature Roulette
Art Direction
Wardrobe Styling
Photoshoot Production Management
Graphic Design
Styling Guide
Creative Team
Orestes Economou - Art Direction
Karl Slater - Photographer
Zara Easton - Brand Manager
Ryan Markkula - Video Production
Luke Penry - Video Production
Luke Plunkett - Sound Engineer
Rachel Freeman - MUA
Pricilla Pilling - Hairstylist
Enter the world of Signature Live Roulette!
Launched in 2018 Virgin Games Live Signature Roulette is set in a bespoke high production studio channeling the red hot essence and high quality standard of the Virgin brand.
It features immersive HD-graphics and a range of different camera angles, taking you closer to the action. Plus you can interact with your live dealer as well as other players at the table in this classic live casino game.
Project outline
I was brought on to this project for my expertise in art direction, photoshoot production and styling. The idea was to build a wardrobe for the presenters of the show as well as styling from hair to makeup, shoot a catalogue of images that would later be used across digital spaces and print and finally create a styling guide for the presenters to follow in order to create the desired look. All of the above reflecting the polished high quality visual representation of the Virgin master brand.
Wardrobe styling and preparation
Weekly fittings took place for all 16 presenters to assign a wardrobe for each one.
This process included providing a selection of garments to choose from for each of the presenters as well pinning them for alterations to achieve the perfect fit.
Women’s assigned wardrobe sheet
Photoshoot &
video shoot production
For the photoshoot and video shoot I sourced the creative team (photographer, hair and MUAs), art directed and organised the production providing call sheets, shot lists as well as hair and makeup references.
Behind the scenes
Final images from the shoot
Portraits used in dynamic onsite tiles and on location studio shots
Dynamic tile page showcasing the presenters live on air in real time
Onsite promotional banners
Virgin Games Signature Lookbook
Presenters are a big part of the brand and all eyes are on them to represent.
From how they wear their uniform to tips on hair, makeup and grooming, everything is included to know on how to nail the glamorous image that Virgin is famous for.
Everyone is unique, so there is no one-size-fits-all approach. There is a variety of designer styles, to choose the one that best suits the individual
This guide is all about you looking and feeling great!
Opening sequence
Intro video that would be played everyday as opening to the live dealer show and alternative shorter sequence for promotional purposes.