Rainbow Riches Casino
Art Direction
Brand Identity
Visual Brand Development
Graphic Design
3D Design
Creative Team
Orestes Economou - Art Direction
Angelo Vieira - Digital Designer
Jorge Sousa - Digital Designer
Hyo Chan - Digital Designer
Joseff Turbridy - Senior Designer
Assim Heetun - Illustration Lead
Adelaide Leeder - Senior Illustrator
Martina Campoli - Illustrator
Rasool Ahmadi - Illustrator
Launched in 2019, Rainbow Riches Casino is the online destination for fans of the Rainbow Riches games - the UK’s most beloved slots game franchise!
Rainbow Riches Casino brings more of what players love
– the eccentric Rainbow Riches charm, new and exclusive game content, and even more ways to win. Packed with new products and innovative features, delivered through a unique and quirky brand concept.
Rainbow Riches
Brand legacy
In 2006 Barcrest designed a game themed around a ‘happy go lucky’ leprechaun and his search for the pot of gold at the end of the rainbow.
In that year the Rainbow Riches brand was born.
In the years to come and over 30 Rainbow Riches themed games later, the brand has a worldwide following and an army of dedicated Rainbow Riches players.
The Rainbow Riches brand is now internationally recognised and has diversified across many gaming platforms from land-based and interactive TV to internet gaming and mobile gaming.
Research and development
During the early development stages of the concept I worked closely with the illustrators to create sketches and visuals based on how I envisioned the the casino to be. We experimented with several painting styles and refined them to come up with the desired look. Together with image research and other references we finally had a foundation for the concept to be developed further and brought to life.
The concept
Rainbow Riches Casino -
The Home of Rainbow Riches
Rainbow Riches Casino is one of a kind! Make your way through the woods and stumble upon the entrance to the Home of Rainbow Riches filled with countless rooms of fun, games and of course, all things Rainbow Riches!
Are you in the mood for winning all that gold? Those pots are filled with riches beyond compare!
Top image: Outer of casino, bottom image: Casino lobby visualisation
The logo
The logo for Rainbow Riches Casino captures the original spirit of the master brand while infusing it with elements unique to our casino.
Illustrations
All the backgrounds that we use for promotions take place within the ‘Inside World’ of the enchanted casino.
We use a variety of different locations, such as treasure room and Easter room etc., to give the impression that we are a real, physical place for the players to explore as they discover a world of Rainbow Riches.
3D Assets
All the objects we use either exists within or is translated into the Rainbow Riches world. The objects are always playful and bold to reinforce the idea that they are in a whimsical world full of pleasant surprises.
Acquisition LP example
Acquisition landing page with casino new members joining offer.
Onsite promo creatives
The site offers a promotions section where members the chance to participate through different mechanics and win cash and prizes.
Rainbow Riches Casino Plus
Rainbow Riches Casino Plus offers our most loyal players an even more engaging experience, inviting them to explore more of our magical world, full of extra features such as a more tailored customer service, special Promotions and Box Bonanza+ games.
By doing so, we want to make the players feel appreciated for the time they’ve spent at our enchanted casino and help them understand that the more they engage with our brand, the more they’ll get to discover.
The concept
The Emerald Island -
Travel to the end of the rainbow!
Climb the rainbow and join us on a marvellous adventure
to your number one destination far beyond the clouds: The Emerald Island, a whimsical place where you’ll discover all things Rainbow Riches. Once you’ve arrived, you’ll be welcomed with the warmest reception, and will be invited to explore a magical new land with plenty of rewards to discover, secret areas to explore, and where your imagination is your only limitation.
In short, you’ll experience a unique, tailored, and immersive adventure in the enchanted world of Rainbow Riches Casino!
The logo
Our logo was designed to be instantly recognisable as being part of the world of Rainbow Riches Casino. The clover represents the whimsical world of the brand and also conveys the idea of good fortune, whilst the golden font relates to the idea of discovering riches, which is so prevalent in Rainbow Riches games.
Illustrations
To show our Plus players that they are on 'The Emerald Island', the background goes from being within the interior of the enchanted casino, to the magical outside world. We have created unique, fantastical landscapes to create the impression that the player is venturing forth from the casino to discover new and amazing territories.
3D Assets
These enchanted objects are discovered by the player as they journey across the Emerald Island and often leads them to rewards, whether they be Leprechaun’s Bonanza+ games or physical prizes.
Exclusive PLUS site content
Examples of Plus promotions exploring the concept of the Emerald Island
