Double Bubble Bingo
Art Direction
Brand Identity
Visual Brand Development
Graphic Design
3D Design
Creative Team
Orestes Economou - Art Direction
Carolina Gigler - Creative Director
Ariel Nunes - Senior Designer
Angelo Vieira - Digital Designer
Cristina Chico - Digital Designer
Silvia Pinho - Digital Designer
Armando Mendosa - Digital Designer
George Sciouris - Digital Designer
Martina Campoli - Illustrator
Max Leung - Motion Designer
Simone Giaretto - Motion Designer
Luke Plunkett - Sound Design
Double Bubble is an extremely popular slot game that has been part of the Gamesys ventures for over a decade.
Gamesys partnered with Roxor Gaming to utilise the equity and familiarity of the Double Bubble games to create a new and distinct venture that distinguishes from the Double Bubble slot games.
Early stages and development
During the early development stages of the concept I worked closely with the illustrator to create sketches and visuals. I deconstructed different elements from the 50’s Americana style and used details such as materials and colours to create an abstract world filled with fun.
In addition I defined how bingo balls behave, turn into bubbles and the other way round while travelling through the pipe network that existed in the original slot game. This helped build the concept of ‘bubbles in motion’ for Double Bubble Bingo as a universe full of movement, shapes with an ever transformative nature.
The concept
Bubbles in motion
The slot machines were entertaining players so much that they exploded, spreading bubbles that turned into bouncy bingo balls and a world of good vibes and fun!
It’s an abstract universe of colour, shapes and vibrancy, with a unique take on deconstructed 50's Americana style.
Welcome to Double Bubble Bingo.
Colour and materials
Colour played a very important role in this project as we had to take several factors into consideration:
Honouring the colours of the original slot game was the first thing in mind, followed by the fact that because of the Advertising Standards Authority in the UK, the creatives could not have a strong appeal to children. Additionally, because of the playful nature of the concept we wanted to create a venture that appeals to grown ups and is more refined, so we had to find that balance in-between. This resulted in tonal creatives with a highlight and/or accent colour/s.
To add dimension and texture as well as familiarity and nostalgia we brought in materials inspired by the 50’s Americana vibe. Chrome, terrazzo tiling as well as glass were some of the key ingredients. Although the materials are not considered colours, their texture and reflection like qualities served as an additional element to help make the finish of the creatives more elegant and finessed in a subtle way.
The logo
The Logo is inspired by the Double Bubble brand, being fun and playful, with a nod to a classic 50s Americana vibe. The circles surrounding the word 'Bingo' are a homage to the original game's winning line and reflect the Bingo element of the site. It's warm and familiar, staying true to the original Double Bubble brand.
Backgrounds
All the backgrounds that we use add to the vibrancy
of the brand - an abstract nod to the 50s Americana
vibe, whilst remaining relevant. It's familiarity makes it relatable. The imagery used alludes to the fun and energetic aspect of the brand.
It employs assets that are instantly recognisable to
fans of the Double Bubble games with pink and
green especially.
3D Objects
Objects are always bold and playful, making them larger-than-life in this vibrant Bingo environment.
They bring the Double Bubble world to life, linking
it to the games and are a modern nod to the 50s Americana style.
Onsite promo creatives
The site offers a promotions section where members the chance to participate through different mechanics and win cash and prizes.
Site homepage
Visuals showcasing the site homepage on desktop and mobile.
Visit Double Bubble Bingo
Social media content
Posts designed to drive engagement to the social pages as well as site promotions linked to the posts.
Video animation
Video shared across acquisition and social media channels during launch to drive traffic to the site.
Double Bubble Bingo Plus
Double Bubble Bingo Plus offers our most loyal players an even more engaging experience, inviting them to explore more of the fun, full of extra features such as a more tailored customer service, special Promotions and Box Bonanza+ games. By doing so, we want to make the players feel appreciated for the time they’ve spent with us and help them understand that the more they engage with our brand, the more they’ll get to enjoy!.
The concept
The bubble boost
We invite our most loyal players to jump through the connecting Boost pipe in Double Bubble Bingo and let the bubbles whizz them through to the world of Plus where they will instantly see a shift in colour vibrancy, refined materials and texture as they emerge. Its an immersive experience, with extra features such as a more tailored service, special Promotions and Box Bonanza+ games
Welcome to Double Bubble Bingo Plus, it’s Bubble the fun!
Site creatives
The site offers a promotions section where members the chance to participate through different mechanics and win cash and prizes.
